Case Studies / Glow Labs

Glow Labs

Beauty · Skincare
4.5x ROAS

Dominated the skintok niche with an affiliate seeding campaign onboarding 500+ micro-creators.

ROAS
4.5x
Glow Labs
Creators
500+
Glow Labs
Revenue
+240%
Glow Labs
Timeframe
90 Days
Glow Labs

The Challenge

Glow Labs needed a scalable way to build trust and reach in the fast-moving skincare creator economy.

Glow Labs campaign

The Strategy

Audit & Setup

We integrated the catalog, tracking, and inventory systems for a reliable TikTok Shop foundation.

Creator Strategy

We identified high-converting creators and built an outreach engine around authentic, category-native content.

Scaling

We amplified winning organic content with structured Spark Ads campaigns to drive immediate sales velocity.

Optimization

We reviewed performance daily, reallocating budget toward the creatives and audiences producing the strongest returns.

The Results

A focused affiliate seeding campaign onboarded more than 500 micro-creators and established Glow Labs as a leading skintok brand.

"The creator network gave us both credibility and a consistent pipeline of demand."

- Tessa Lane, CEO, Glow Labs

Want results like this?

Stop leaving money on the table. Let our team architect a bespoke TikTok Shop growth strategy for your brand.