Case Studies / Glow Cosmetics

Glow Cosmetics

Beauty · DTC
+215% GMV

Scaled daily order volume from 200 to 1.5k using aggressive creator seeding and high-velocity Live streams.

Monthly Rev
$150k
Glow Cosmetics
ROAS
4.1x
Glow Cosmetics
Total Orders
12k+
Glow Cosmetics
Timeframe
60 Days
Glow Cosmetics

The Challenge

Glow Cosmetics had a stellar product lineup but struggled to gain traction on TikTok Shop. Manual creator outreach yielded low-quality partnerships that did not drive conversions.

Glow Cosmetics campaign

The Strategy

Audit & Setup

We integrated the catalog, tracking, and inventory systems for a reliable TikTok Shop foundation.

Creator Strategy

We identified high-converting creators and built an outreach engine around authentic, category-native content.

Scaling

We amplified winning organic content with structured Spark Ads campaigns to drive immediate sales velocity.

Optimization

We reviewed performance daily, reallocating budget toward the creatives and audiences producing the strongest returns.

The Results

Within 60 days, Gross Merchandise Value skyrocketed by 215%, driven by a localized creator network producing high-converting authentic content. ROAS stabilized at 4.1x while monthly revenue reached six figures.

"TikTok Scale completely changed the trajectory of our brand. We went from zero to consistent six-figure months in just 60 days."

- Sarah Jenkins, CEO, Glow Cosmetics

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