Case Studies / Dark Roast Co.

Dark Roast Co.

Food · CPG
5.2x ROAS

Implemented an affiliate subscription push, creating highly recurring revenue streams.

ROAS
5.2x
Dark Roast Co.
Subscribers
2.4k
Dark Roast Co.
Repeat Rate
68%
Dark Roast Co.
Timeframe
75 Days
Dark Roast Co.

The Challenge

Dark Roast Co. wanted to transform one-time TikTok purchases into a predictable subscription channel.

Dark Roast Co. campaign

The Strategy

Audit & Setup

We integrated the catalog, tracking, and inventory systems for a reliable TikTok Shop foundation.

Creator Strategy

We identified high-converting creators and built an outreach engine around authentic, category-native content.

Scaling

We amplified winning organic content with structured Spark Ads campaigns to drive immediate sales velocity.

Optimization

We reviewed performance daily, reallocating budget toward the creatives and audiences producing the strongest returns.

The Results

Affiliate storytelling and a subscription-first offer created a durable recurring revenue stream while maintaining a 5.2x ROAS.

"We finally have a repeatable way to turn a viral product moment into recurring customers."

- Noah Reed, CEO, Dark Roast Co.

Want results like this?

Stop leaving money on the table. Let our team architect a bespoke TikTok Shop growth strategy for your brand.